Our Ref:

Marketing Manager

£32000 - £40000

  • Full Time
  • Anywhere

Are you looking for a Marketing role, where you can really make a difference?

Do want to report to the person steering the business?

Can you demonstrate your achievements in a Professional Services company?

The Role:-

Drafting of the Firm’s annual Marketing Plan and Report

Reviewing annually and amending as necessary the Firm’s Marketing and Social Media Policies

Monitoring the Firm’s marketing budget and reporting to the Senior Managers every six months; reporting on marketing initiatives as required.

Analysis and reporting on marketing campaign ROI to the Depatments Analysing feedback from client satisfaction surveys and the Firm’s marketing activities

Carrying out creative and commercial analysis of competitor activity; submitting feedback to the partners as necessary;

Ensuring the Firm’s branding and image is visible and consistent across all forms of media and throughout all offices premises;

Ensuring the Firm’s communications consistently project its core brand values and market position.

Ensuring the Firm’s marketing and business development activities are compliant with all relevant regulating bodies and Lexcel requirements;

Accurate drafting of all written copy for advertising campaigns, promotions, brochures, digital mailshots or other marketing media and liaising with relevant bodies regards artwork and placement;

Maintenance of the Firm’s website, in cooperation with external agencies and the Firm’s IT department, including accurate drafting of news articles and press releases for the site;

Analysing website traffic; monitoring effectiveness of Google and other on-line marketing and liaising with SEO consultants;

Organising photo shoots for website, brochures and newsletters;

Development of the Firm’s social media strategy including management of social media accounts (LinkedIn, Facebook, Twitter & Google+); posting of topical discussions on relevant groups; monitoring/dealing with responses accordingly;

Identifying suitable networking events for fee earners and co-ordinating attendance and follow up;

Representing the Firm at exhibitions and business fairs and carrying out appropriate follow up/business development;

Organising and co-ordinating the Firm’s marketing functions both internally and externally including liaison with 3rd party suppliers;

Co-ordination of the Firm’s directory entries both online and offline;

Development and management of the Firm’s marketing database and mailing lists.

Delegate, motivate and supervise the Marketing Assistant; identifying training needs as required; GENERAL OBJECTIVES:

To agree clear objectives linked to the Firm’s business plan and participate in the performance management system, assessing performance and giving feedback as relevant.

To have a personal development plan and evaluate the effect of training on achievement.

To clearly identify the standards and systems required to continually improve the Firm’s customer service

To comply with all the Firm’s relevant policies and procedures

Apply today to discuss this role in more detail

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